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January 7th, 2010

Tech + Diversity scoop: How would you use this technology?

At Jennifer Brown Consulting, we love innovative practices. We love developing innovation strategies with our clients, listening to what’s out there in the field, and providing guidance based on what we’ve seen. We keep our ear to the ground to see what’s coming, and we’d love to start sharing some cool stuff we see that may just change the way you think about aligning your business strategy, and even reaching out to your clients!

What if you could have a device that did all of these things?

  • Pre-load the device with the best books of 2010.
  • Share an executive reading list.
  • Provide links to your favorite online resources.
  • Build a product that is web-based where your team could tap into a network of diversity champions.
  • Build a web-based company-wide platform to share ideas.
  • Hook up each reading device with a blog reader that accesses expertise feeds.
  • Develop a network vetted and determined by our team via the Jennifer Brown Network.
  • Highlight different diverse populations within your organization: Ask a Chief Diversity Officer, Ask a Gen Y!
  • Highlight what are people doing in their Employee Resource Groups in a news feed or calendar function.
  • Share info on where the best conferences are.

In a dream world, these are JBC’s top five uses for a Kindle or iSlate of the future. Read on…

Later this month Apple Inc. is set to announce the release of a “secret” project, the Apple Tablet (likely called the iSlate). Its going to be portable, hand-held, but with a larger screen and ability to read books, surf the web, and potentially run iPhone apps (we’re crossing our fingers the price point is reasonable). The fun thing about Apple’s device is that its going to be in color, like a glossy magazine. JBC thinks that the release of technology like this (which we are expecting from Apple around March 2010), is fit for discussion. In an age when eBook sales are skyrocketing, even outselling old-fashioned books, and But, what do you think?

We love the puzzle that technology presents to us: How are we using new technology in our business strategy, alignment with our diversity goals, and outreach to our clients? What do you think about technology like Amazon’s Kindle, Blackberry and iPhone applications, and Apple’s pending announcement for their tablet? Is there any room here for the development and implementations of a diversity-aligned business strategy? We think there is!

Think about the possibility of sharing books, links, blog feeds, tweets, collections of tweets, video, images, and events directly with your customer base, employees, prospects, and team leaders. We think there is a lot of potential here.

Want to learn more about this topic?
Email us, and tell us what you think!
eBook Software and Apps Guide from the Huffington Post
Mashable.com’s Apple Tablet news items.
Amazon’s Kindle Page.
Newsweek Article: “The Future of Reading”.

5 Responses to “Tech + Diversity scoop: How would you use this technology?”

  1. With what’s happened recentely with the iPhone, i will not be rushing out to buy the first release. I will wait for the product to improve and and also for the price to drop. Apples frequent to make changes to their products so I won’t have to wait very long. I’d love to know many people had buyers guilt after rushing to buy the first version

  2. Emily says:

    So, the announcement came out and Apple is calling the new product the iPad. Here is a full review of the prototype from PC Magazine:

    http://www.pcmag.com/article2/0,2817,2358507,00.asp

  3. Emily says:

    Good point, Lamont! In a dream world, we would want to approach Apple and suggest some changes for the next release… we would love to have something like this for corporate intranet use, if that makes sense. What a fun way to communicate to your staff… or is that a scary proposition?

  4. Andrew says:

    Thanks for keeping up to date with the latest business tools out there.

  5. Emily says:

    Quick repost from our Facebook Page:

    Telling your business or branding story in print is going to be completely changed with the onset of new digital media. Its important to stay on top of what’s out there! Wired has a great video about changing the way we use information with the iPad http://bit.ly/bIBEaF which we had blogged about here: http://bit.ly/b30MIN. Comments welcome.

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