Translation – Key to Geographic Success

In order for diversity initiatives to be successful, their impact needs to be adeptly articulated, whether across the globe or in your own backyard. We have seen that diversity initiatives have greatly advanced societies, workplaces, and businesses. These impacts need to be appropriately translated both within businesses and across geographies.

JBC’s work focuses on “translation” – translating successful diversity initiatives to local markets.

Take diversity in Europe, for example. In Europe, cultures change when moving kilometers in one direction, and with that, languages, laws, customs and ways of doing business change as well. Therefore, developing national and European-wide diversity initiatives that address the needs of all employees can be a challenge, but translation to these different cultural contexts is vital for initiative success.

Additionally, much of the diversity work in US corporations has been developed from the “ground up” – fueled by an entrepreneurial spirit, looking to change the status quo and provide meritocratic opportunities for all employees. In contrast, Europe (and we speak broadly, across the continent) has not had the same type of entrepreneurial approach – although this is slowly changing. JBC works to effectively develop and implement diversity initiatives in a way that makes sense for all business communities.

David Megathlin, Senior Director of Research for JBC reports from Europe

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LABELS: global business, global diversity, JBC Europe