In a challenging and rapidly changing marketplace, ERGs are often underutilized. These groups can support staff members and train new leaders while also bringing measurable results to their parent companies. They may provide cultural competency to reach new markets, discover the most relevant aspects of a new product or service or even help identify a company’s next big idea. ERGs also help companies identify and retain a diverse staff, forge connections with a broad base of consumers, and create fresh approaches to the needs of a new generation.
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