In a challenging and rapidly changing marketplace, ERG’s are often underutilized. These groups can support staff members and train new leaders while also bringing measurable results to their parent companies. They may provide cultural competency to reach new markets, discover the most relevant aspects of a new product or service or even help identify a company’s next big idea. ERG’s also help companies identify and retain a diverse staff, forge connections with a broad base of consumers, and create fresh approaches to the needs of a new generation.
In a challenging and rapidly changing marketplace, ERG’s are often underutilized. These groups can support staff members and train new leaders while also bringing measurable results to their parent companies. They may provide cultural competency to reach new markets, discover the most relevant aspects of a new product or service or even help identify a company’s next big idea. ERG’s also help companies identify and retain a diverse staff, forge connections with a broad base of consumers, and create fresh approaches to the needs of a new generation.
Jennifer Brown Consulting (JBC), a leader in the field of workplace diversity, has spent years partnering with Fortune 500 firms seeking to increase innovation while connecting employees. The result of those partnerships is an innovative approach to the development and utilization of Employee Resource Groups, or ERGs, to drive business.
Jennifer Brown Consulting, in partnership with USBLN, has developed a comprehensive study to help companies assess the state of Disabilities ERGs and how their practices and policies are positioning them to impact the overall business.
SHRM quotes JBC-Cisco Partnership
The Society for Human Resource Management (SHRM) quoted JBC’s recent collaboration with Cisco, referencing our ERG Benchmarking study in the February 2011 article “Employee Resource Groups Drive Business Results.” JBC’s findings are used to promote the evolving nature of Employee Resource Groups. Our recent study has shown that engaging ERGs and other Affinity Networks leads [...]
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