LinkedIn Co-founder Reid Hoffman and Twitter Co-founder Biz Stone discuss the great potential of the integration between their companies. “The business use case of Twitter is turning out to be very important, and more and more people are finding that the persona that they create for themselves on the web is part of their resume…”

LinkedIn and Twitter have had a major impact on the business world over the last year. These days it seems like running a successful business includes have a successful social marketing strategy. As a consulting company, we know these sites allow you to be everywhere your potential clients are. We’ve been working on our own strategy and talking with our own clients about theirs in order to learn the best ways to use these tools at no cost other than time.

Exciting webinars and programs are in the wings for Jennifer Brown Consulting, so stay tuned!

Here is one more video featuring Reid Hoffman we think you will find helpful:

* Use Twitter to deepen employee engagement
* Facilitate web-based meetings to decrease travel costs
* Use Facebook platforms to tap diverse talent internally

JBC partners with Diversity, Talent Management and Employee Resource Groups (ERGs) at all levels to help hone strategy, influence key stakeholders, and ultimately transform organizations for the future. We believe that diversity is the gateway to innovation. We can help you harness the power of your workforce in “web 2.0″ ways.

For example, JBC partnered with a major technology company’s Hispanic ERG by co-designing and convening their virtual annual strategic meeting. We significantly increased active virtual engagement in the session, enabling participants to virtually moderate break-out sessions, comment on speeches in real time, ask questions, and converse with each other in multiple online platforms – exponentially augmenting learnings from the meeting and ensuring contributions from a much broader audience.

Contact us now to schedule a free diversity + technology consultation

With the majority of employees already using social media tools, diversity and inclusion initiatives need to stay one step ahead by integrating them into the way they get things done. Contact us now to see how JBC can help you better integrate technology into your diversity solutions.

We’re feeling bold enough to make a few predictions about the silver lining around us all.

• The leading organizations of the future will create innovation through an engaged workforce who “bring their whole selves to work” every day, and who are motivated and encouraged to contribute their best ideas, talents, and energy to their organization … because they want to.

• Organizations will come to understand that they are part of a larger ecosystem, where they begin to evaluate success on their triple bottom line: people, planet, and finally, profits.

• In the new “reputation economy”, individuals inside and outside organizations will need to proactively define and market their unique attributes, expertise, and points of view, otherwise known as a “personal brand”.  Like all successful brands, a personal brand has to be shaped to resonate with, and attract, clients and customers.  The days are over where we can afford to let ourselves be defined solely by our jobs, or our organizations and their traditional career paths.

Tell us some of your predictions.

We would love to hear about your idea of the future of work.

Feb 28th Jennifer Brown is proud to be a keynote speaker at the 2009 Greater New York Institute for Social Innovation Saturday, February 28, 2009.

Jennifer’s keynote titled, “Goal Setting – Why are you here?” begins at 10:30 am on February 28th at the 2009 Greater New York Institute for Social Innovation.  This is an Introduction to StartingBloc and Corporate Social Innovation with the Yale School of Management.

Through their renowned Institute for Social Innovation, continuing education programs and networking opportunities, StartingBloc brings the latest innovations in corporate social responsibility and social entrepreneurship to emerging leaders.

Access the agenda for this event by clicking here:  2009_startingbloc_agenda

Seth’s site talks about social entrepreneurship, a movement or concept that I think has a lot to say to leaders in all realms, not just social justice. Specifically his question about Fortune 500 CEOs struck a chord, given my work with them:

“Is there something that the private sector can learn from the personalized nature of evaluating social entrepreneurs? Should more Fortune 500 CEOs be judged on their sincerity and passion?”

Seth asks what competencies we would use to evaluate leaders, and how we would measure success or failure with these competencies. I am a non-profit lifer turned corporate leadership consultant, and I work a lot with corporate leaders to develop an awareness of their “inner social entrepreneur”. A lot of times, the traits are innate: having authenticity and integrity, being comfortable with risk and challenging the dominant paradigm, and leading with an entrepreneurial quality. These characteristics, whether innate or learned with help, I believe are necessary for the leaders of the future in these companies, especially as the companies themselves struggle to become more transparent about their business practices. It also pushes companies to become more responsible corporate citizens. They are getting on board, slowly in some cases, but the movement is afoot.

What’s compelling much of the activity I describe is of course Generation Y incoming talent, and its demands on the corporate world for the same characteristics … integrity, responsibility, an inspirational place to work, and an openness to the contributions of talent at all levels, regardless of age, tenure, or experience. My hope is that the massive numbers of young people with different values than the dominant corporate paradigm will keep demanding a different relationship with their employer, and their leaders, and that this will result in a redefinition of how leadership has been defined (top-down, father knows best, homogenous/non-multi-cultural, etc.).