Tari Hartman Squire’s EIN SOF Communications, Inc., a leading disability strategic marketing, accessible events and employment strategies woman-owned small business, with an extensive disability, diversity, government, media, corporate and university network. EIN SOF is a GSA Federal Contractor in Market Research & Analysis. The hallmark of each EIN SOF campaign weaves sophisticated cause-related, social, guerilla and strategic marketing with innovative PR brand development strategies to illuminate disability-inclusive diversity in public policy.
As prime contractor, subcontractor and grantee for U.S. Department of Labor Office of Disability Employment Policy, EIN SOF is partner in the Add Us In three-year grant to increase employment of people with disabilities from historically-excluded communities; delivers entertainment and corporate testimonials for What’s Your Connection? campaign; helped outreach and coordinate the Listening Tour and co-produced Entertainment, Healthcare and Financial Sector Summits.
Other government clients include the National Council on Disability (NCD) for its newly released Report, Experience of Voters with Disabilities in the 2012 Election Cycle. EIN SOF has a Teaming Arrangement with Washington, DC-based Fors Marsh Group, LLC for a five-year Blanket Purchase Agreement with the IRS to conduct focus groups with tax payers and tax preparers in a multiple languages to improve IRS forms and publications.
Squire won the Visionary Award for 25 years of collaborative leadership as founding executive director of Media Access and launching SAG performers with disabilities committee. At the White House 20th Anniversary of the Americans with Disabilities Act, Robert David Hall’s (CSI) introduction to President Obama named Squire a “dynamo in communications.” She hosted a White House Business Roundtable for DOL Employment & Training Admin; produced ODEP’s Lights! Camera! Access! Summit that inspired NBCUniversal’s What Can WE Do? recruiting event.
EIN SOF/Nielsen NRGi’s “Disability Community Market Research Initiative” with national disability thought leaders built the disability-inclusive diversity business case and was featured in Adweek & Fortune Small Business.
EIN SOF launched disability strategic marketing with its My Left Foot campaign (DC Capitol Hill Screening and first-ever tie-in with ADA). A trusted media source, Squire co-authored Making News: How to Get Disability Rights Coverage and advised Associated Press Stylebook on disability-savvy semantics.
Other clients include: ADA National Network; AT&T; Bank of America; Career Opportunities for Students with Disabilities; Computer Science Collaboration Project; Fox Searchlight/The Sessions; HSC Foundation Youth Transitions Initiative; HP; Kennedy Center Leadership Exchange in Arts & Disability; Macy’s; Mattel/Toys “R” Us launch of Becky (wheelchair user doll); Microsoft; Nickelodeon; ITVS’ Lives Worth Living; Smithsonian; Sundance Channel/Push Girls; UCLA Anderson School of Management’s Leadership Institute for Managers with Disabilities; Veterans Administration and the World Institute on Disability.
Squire is fluent in American Sign Language, co-chairs National Disability Leadership Alliance Employment Team; spearheaded National Spinal Cord Injury Business Advisory Council; and coordinated PR for disability organizations.