ERG Business Development Benchmarking Study
These days, it is not enough for companies to merely assume the business impact of a diversity ERG – now they must clearly articulate a business strategy for diversity that impacts business growth, and develop ways to measure this impact. Leading companies are developing key strategies to utilize their employee networks to help diversity impact the bottom line.
Jennifer Brown Consulting, in partnership with Cisco Systems, is undertaking a research study to begin to benchmark best practices for positioning and maximizing ERGs as key business drivers. The benchmark study will specifically look at how companies successfully integrate business development practices into the maturation process of their ERGs and will explore specific initiative processes, such as: innovative business unit partnerships; key leadership competencies; and forward-thinking business growth metrics. Through this research, we look to better understand the relationship between ERGs and the business – and the multiple synergies they develop.
Click here to download a PDF summary and more information on this study.
Who should participate?
We are looking for CDOs, Diversity Managers, ERG leads and/or business partners that can share examples of ERG activity and business impact. We would like to have individuals from various lines of business in order to achieve a diverse range of perspectives.
We will be collecting data from a variety of companies, both ones that have measured ERG business impact for years as well as companies that are just beginning to discuss this idea internally.
The Process
We will be conducting one-on-one interviews (approximately 1 hour of time) as well as asking companies to complete a survey focusing on ERG strategy, process and business development.
We will be looking to gather data on:
- ERG strategies and activities
- ERG alignment with business objectives
- Measurement of ERG impact
- Successes and challenges faced with ERG initiatives
- Future directions
Deliverables
Participants will receive:
• White paper with case studies and benchmark research on cutting-edge Diversity ERG practices
• Opportunity to distribute white paper both internally and externally
• Webinar hosted by JBC to present the findings to participants
For more information, please contact:
Tammy Palazzo, Managing Director
Jennifer Brown Consulting
tammy@jenniferbrownconsulting.com
973-762-0875
Click here to download a PDF summary and more information on this study.
